Commercial Scripts for Radio & Television Ads · 07 © 2003-2019 Voices.com Inc. All Rights Reserved. 1-888-359-3472 support@voices.com Looking for a new set of wheels but have to

Commercial Scripts for Radio & Television Ads

Table of Contents

Foreword 3

Arts & Entertainment 4

Automotive 6

Computers & Electronics 8

Education, Schools & Training 10

Financial Services 12

Food & Dining 16

Health & Medicine 18

Home & Garden 22

Industry & Agriculture 24

Live Events 26

Media & Communications 30

Real Estate 32

Retail 38

Religious 42

Travel 43

About The Author 52

Commercial Scripts for Radio & Television Ads

This collection of original royalty-free scripts was created to assist advertisingagencies and creative production houses with the completion of their radio andtelevision advertisem*nts. Each script within this document has been screened, adjudicated, and approved by the marketing department at Voices.com, ensuring quality variety, and most importantly, a readily available resource for advertisers,organized alphabetically by industry.

Foreword

Why this document was created

Content

How to use these scripts

Commercial Scripts for Radio & Television Ads

Did you hear that? (SFX child squealing in delight) That’s the sound of setting a goaland achieving it. Taking it slow, grasping the club gently and focusing in on the ball...(anticipation builds) lining up the stroke, and... in it goes! (SFX child cheering / parentcongratulating) Treat your kids to some family fun and excitement while teaching themthe value of setting a goal and achieving it. Tetherwood Country Golf: it’s more thanjust mini putt!

Tetherwood Country GolfArts & Entertainment

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Families with school aged children

Friend, late twenties / early thirties

Cheerful, athletic, neighborly, educator, anticipation

Natural, energetic, buoyant

Suggest Sound Effects Golf ball being tapped, sound of ball going in the hole, child squealing in delight, cheering / congratulating.

Commercial Scripts for Radio & Television Ads

Are visions of sugarplums dancing in your head? Then bring your family to CentennialHall this Christmas season to experience the splendor of Tchaikovsky’s holiday ballet,“The Nutcracker”, featuring the talents of the Royal Dance Academy and the SymphonyOrchestra. Be entertained by the magic and power of this classic holiday ballet for onenight only, but keep the memories for a lifetime. For advance tickets, call 555-5555 toarrange your seating now.

Pronunciation: The name of the composer Tchaikovsky should be pronounced as follows, chikov-ski. The Tchai sounds like the tea, Chai; kov rhymes with the pov of poverty; sky is thesame as the word ski, as in to go skiing.

Nutcracker BalletArts & Entertainment

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Parents / Grandparents with young children, dancers

Theatre Representatives, Storyteller

Cultured, rich, knowledgeable, warm

Tchaikovsky’s Nutcracker Suite, any movement

Suggest Sound Effects Music should be sufficient if from the Nutcracker Suite

Commercial Scripts for Radio & Television Ads

Are you ready for this? Valley View Automotive’s got all of the hottest SUVs you’vebeen looking for! Enjoy a test drive and the opportunity to drive one of these powerfulvehicles off the lot for half the price! Yes, half the price! Now is the time to get yourselfto Valley View, by car, on foot, or even by air to take advantage of this outrageous sale -you’d better get here quickly, ‘cause this promotion is only going on for 24 hours andthe automobiles are leaving the lot faster than you can say 4 wheel drive! Valley ViewAutomotive, a dealership you can depend on.

Valley View AutomotiveAutomotive

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Men between twenty and forty years of age

Announcer

Hard sell, anticipation, authoritative, thrilling

Hard hitting, classic rock, electric guitars reeling

Suggest Sound Effects Pedal to the metal, race track, bells

Commercial Scripts for Radio & Television Ads

Looking for a new set of wheels but have to trade in your old ones first? Check outAustin’s number one automotive buy and sell online at www.website.com. We’ve gotcars of all shapes and sizes listed on the web including vintage cars, family vans, andsports cars! Whether you’re trading in old faithful or buying for the first time, you’resure to find a real gem on the lot. Test drive your dream car today at Austin’s numberone buy and sell.

Austin’s #1 Buy & SellAutomotive

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

College students, first time car owners, middle aged

Sales guy

Hyped, smooth, energized

Upbeat, rhythmic

Suggest Sound Effects Car horn, jingling of keys

Commercial Scripts for Radio & Television Ads

What’s that? You lost your Internet connection, again? Well, my friend, either yourdownloading habits need to be curbed or you should get a new Internet service provider! I’m with SuperSpeed Nation, the fastest, most reliable Internet connection on theplanet. I can even talk to relatives overseas through the Internet without missing abeat... (hint of shock and surprise) You’re with who? Jason buddy, they’re not quitewhat they advertised themselves to be now, are they? Well, there are no surprises withInternet service provided by SuperSpeed Nation. Oh, want their number? Here it is...(trails off). Anncr: SuperSpeed Nation. Visit us on the web at www.website.com.

SuperSpeed NationComputers & Electronics

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

People who may want to change service providers

Tech enthusiast, friend having a phone conversation

Energized, smarty-pants, mix of geek and cool

Light techno or acoustic guitar

Suggest Sound Effects Sound of modem connecting, phone dialing, ringing

Commercial Scripts for Radio & Television Ads

Portable MP3 PlayerComputers & Electronics

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Generation X, Baby Boomers

Dad, middle aged

Candid, enthusiastic, giddy, honest, bit of a confession

Podcast in the background, radio host style how-to

Suggest Sound Effects Beeps representing selection of shows on the player

Commercial Scripts for Radio & Television Ads

Does your child have difficulty reading? Is mathematics a thorn in their side? Lumley’sLearning Center can help. Our certified teachers are ready to help your son or daughter conquer their fears of reading, writing, artithmetic and more. Choose from sessionsafter school, on weekday evenings or Saturdays. We guarantee that your child will receive the most effective one-on-one tutoring that money can buy. Take a tour of our facilities and meet the teacher in your desired subject area by calling 555-5555. Lumley’sLearning Center, helping children reach their full potential since 1986.

Lumley’s Learning CenterEducation, Schools and Training

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Parents with elementary and high school aged kids

Tutor, Teacher, Educator

Tactful, considerate, encouraging

Calming, smooth, acoustic instruments

Suggest Sound Effects Voices of children spelling, reading, answering, etc.

Commercial Scripts for Radio & Television Ads

Always wanted to get your MBA? What’s the hold up? If it’s tuition fees, let me tell ya,do I have a deal for you. At Gerard’s MBA Institute, we’ve just slashed the entrance feeby 50%! That’s right, it’s now officially affordable to get your MBA, but you’ve got to doit now! Call before midnight to secure your space in our MBA program. It just takesone phone call, one year, and one heck of a lot of determination! Mention this commercial and receive an additional 20% off at the campus book store. The number tocall is 555-5555. See you this September!

Gerard MBA Institute Education, Schools and Training

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Entrepreneurs, graduate students, business students

Friend, student

Hyped, excited, hard sell

Upbeat, guitars, rhythmic

Suggest Sound Effects Cash register

Commercial Scripts for Radio & Television Ads

MortgagesFinancial Services

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

First time home buyers with a good credit rating

Friendly sales representative

Dreamlike, whimsical, helpfu

Relaxed, adult contemporary

Suggest Sound Effects Door opening, soft breeze, homey sounds

Commercial Scripts for Radio & Television Ads

It’s that time of year again (yikes! Nail-biting). Tax Time (booming voice – over the topwomen’s scream or Homer Simpson scream)!!!! Are your statements in order? Even ifyou are miles behind, our certified general accounts will get you and your tax forms upto speed, increasing your refund and giving you peace of mind. Why pull your hair outevery April when you can rely on Tax Tally? Tax Tally knows your frustrations, believeme, we do. That’s why we’re here! Call us today at 555-5674 for a free estimate. TaxTally, we crunch numbers so that you don’t have to.

Tax PlanningFinancial Services

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Middle age

Hero voice / Super Tax Man

Take the ‘have no fear!’ approach, strong, authoritative

Upbeat

Suggest Sound Effects Scream, nail biting, teeth chattering, Homer Simpson ‘Doh!’

Commercial Scripts for Radio & Television Ads

Still hiding money under your mattress? Contrary to popular belief, investing your financial assets in a government savings bond can help your money grow! Our team ofprofessionals at Global Transact House and Home will raise and nurture your investments as if they were their very own. We’re very protective of our young! Trust our experts to take care of your hard-earned money and make it work for you.

Investment ServicesFinancial Services

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

New parents, middle-aged

Super woman / go getter

Confidence, reassuring, coy, refreshing

Adult contemporary

Suggest Sound Effects Cash register opening, cha-ching, baby cooing

Commercial Scripts for Radio & Television Ads

Alert! Alert! Be gone maxed out credit cards, over due loans, suffocating interest rates,and relentless collections agencies! If your credit rating is making you and othersaround you cringe, there’s only one thing to do, and that’s to turn to the professionals atCreative Credit Solutions. Even if your credit is less than perfect, we’ll help you getback on track. You can do it, and we can help. Call today or visit our website for yourfree credit check report.

Credit RepairFinancial Services

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Students and out-of-control credit card owners

Town crier / announcer

Over the top, air of desperation with timely relief

Upbeat, circus music transitioning to more relaxed music

Suggest Sound Effects Sirens, credit card swiping sounds, dial tone and numbers being pressed

Commercial Scripts for Radio & Television Ads

Where can you find exotic surroundings, fine dining and a taste of Italy? Tucked awayin downtown London, Antonio’s Trattoria serves up food just like mamma used tomake... but, without the extra helping of guilt. Antonio’s has fresh seafood, homemadepasta, and signature dishes sure to please, bringing you back for more. Just likemamma, the folks at Antonio’s are always happy to see you and always happy to meetyour friends. Reserve your table ahead of time or just show up for their all you can eatAntonio’s Buffet Night. Check website the website for details at www.website.com Antonio’s Trattoria, it’s all about family.

Antonio’s TrattoriaFood & Diing

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Couples, first date, people of Italian heritage

Friend, Italian food enthusiast, mommas boy

Warm, robust, slight Italian accent, 20s - 30s sounding

Italian ristorante style

Suggest Sound Effects Mandolin, an accordion, clinking of glasses

Commercial Scripts for Radio & Television Ads

An old Japanese proverb says that if a man has no tea in him, he is incapable of understanding truth and beauty. Suki’s Tea Room offers a unique solution to those whoseek truth, beauty and a strong cup of tea. Sip on the finest of teas poured by expertservers in traditional kimono and participate in an authentic Japanese Tea Ceremonythat you’ll always remember. Open your eyes or those of your friends and business associates to a gracious view of life and book your Japanese Tea Ceremony today bycalling 555-5555.

Suki’s Tea RoomFood & Diing

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Women, book clubs, socialites, businesspeople

Hostess

Worldly, wise, intelligent, entertaining, oriental flair

Acoustic music, shamisen, Asian influences, flute

Suggest Sound Effects Tea being poured, kettle whistling, females conversing

Commercial Scripts for Radio & Television Ads

(spoken by male talent, dreamily) Maybe it’s the way the sun kisses his skin or maybeit’s the gentle shoulder rubs before bedtime. It could be the homemade Fettuccine Alfredo he prepared last night, or perhaps it’s the load of laundry you found neatly foldedon the landing. Maybe it’s just because he’s there. Those actions say so much, evenwhen words are hard to find. Let him know how much you love and appreciate him witha double decker grill, a large plasma TV, and let him renovate the basem*nt into asports bar... (spoken by wife “Honey, I can hear you, and please, just take your Nocturnal Rest already!”) Announcer: For nights when you just can’t get to sleep, try Nocturnal Rest and get to sleep fast!

Nocturnal RestHealth & Medicine

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male narrator with Female interjection

:30

Married women under 40

Husband, Announcer, Wife’s interjection

Dreamy, soft, smoldering, slightly manipulative

Soft jazz, saxophone, light drums

Suggest Sound Effects Water boiling, clothes landing softly in a basket

Commercial Scripts for Radio & Television Ads

Say Bergman’s (SFX camera flash)! We’ve been looking after Chicago’s pearly whitesfor three decades at Bergman’s Family Dental Clinic, and this year is no exception.Starting in February of 2007, we’ll be taking new patients and you could be one ofthem! Dr. Green, a dentist with over 10 years experience, will be joining the Bergmanteam soon, and she can just barely wait to meet you! If you’ve been looking for a familydentist, you’re in luck. Dr. Meryl Green specializes in children’s dental care, certified asa practicing orthodontist for kids! Call 555-5555 to get on Dr. Green’s patient list today.

Bergman’s Family Dental ClinicHealth & Medicine

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Families with kids, families with teens, new customers

Secretary or Dental Hygienist

Cheery, bright, inviting, direct

Upbeat, acoustic, kids music

Suggest Sound Effects Camera flash, children’s laughter

Commercial Scripts for Radio & Television Ads

When we moved this summer, we had to say goodbye to our house, old neighborhood,and (gulp) our fitness instructor! Luckily, we workout at Lean Extremes, a nationalchain with over 300 locations across the country. When we arrived in Maryland, it wasso easy to settle in... We love our new home, hit it off with the neighbors and didn’t missa set thanks to Lean Extremes. To find out where the nearest Lean Extremes locationis to you, visit their website at website.com and click on their directory. That’swebsite.com, your #1 club for fitness across America.

Lean ExtremesHealth & Medicine

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Fitness conscious people, middle age couples

Middle aged woman

Animated, exaggerated, excited

Upbeat, rhythmic, instrumental, techno

Suggest Sound Effects Typing on a keyboard (conducting a search)

Commercial Scripts for Radio & Television Ads

Jane: (Writing in journal) I’m just like any other mom. My kids are a handful, my husband works shifts and I have no time to myself. I wonder, could time grow on trees?(phone rings, mother stops writing in journal to answer) Hello?

Louise: Hi Jane, do you have a couple of hours to spare this afternoon?

Jane: I wish I did, but it would appear that I’m stranded. My usual sitter is on a dateand there’s no one else in the neighborhood to watch my kids.

Louise: Have you heard of Mother Goose’s Nannies and Sitters? I was stuck once lastmonth and my sister referred them to me. What a lifesaver! Call them at 555-5555.

Jane: Thanks Lou, I’ll give them a shout. Maybe we’ll get out today after all.Anncr: Mother Goose’s Nannie and Sitters - More than just your average babysitters.

Mother Goose’s NanniesHealth & Medicine

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

2 females and one male (optional)

:30

Mothers with children who need reliable sitters

Mom (Jane), friend (Louise) and an announcer

Tired, frustrated, air of calm after finding solution

Busy, stressed, reflecting the mother’s schedule

Suggest Sound Effects Pen jotting down notes, faraway sound for internal monologues, phone ringing, telephone recording effects for Louise’s voice

Commercial Scripts for Radio & Television Ads

Still trying to get that yard into shape? Enough is enough, I say! A real man isn’t afraidof asking for a little help, is he? Well, I know when I called Landscape 911, they helpedme out of a real bind. You see, my in-laws were coming from overseas and were expecting to see a garden paradise. With weeds everywhere, yellow grass and a lump ofwho knows what in the corner, I needed help, and fast. Because it was an ‘emergency’as they called it, they arrived almost immediately with a crew that would’ve impressedNapoleon. Needless to say, calling Landscape 911 saved my yard, my skin, andprobably my marriage. Check’em out at www.website.com. Landscape 911, ‘causeyou never know when you’ll need them.

Landscape 911Home & Garden

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Middle aged married men, couples

Customer of Landscape 911, middle aged male baritone

Testimonial style, gruff, glowing

Modern, fast, guitars, drums

Suggest Sound Effects Weed whackers, lawn mowers, chain saws

Commercial Scripts for Radio & Television Ads

Are there times when you feel like you live in a dull, grey box? Well, break out of thecrypt with a fresh coat of paint and interior decorating services from Shelly’s Interiors!Within hours, your home will be transformed to your reflect your tastes. Don’t knowwhat your taste is? No problem. Shelly’s Interiors has a wide array of styles in theirportfolio to choose from, including Modern Chic, Urban Elegance, and Rural Escape.To get a preview, log-on to www.website.com. From there, pick out the style you likebest and pick up your phone! Reach Shelly’s Interiors at 555-5555 or send us an emailfrom the website. Shelly’s Interiors, turning houses into homes since 1990.

Shelly’s InteriorsHome & Garden

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Home owners, stay at home moms, middle age, seniors

Interior Decorator

Chipper, inspired, victorious

Start with Drowsy and then progress to Classy

Suggest Sound Effects Groan, relieved sigh

Commercial Scripts for Radio & Television Ads

There’s nothing quite like a day down on the farm with the family, that is, unless it’s aday on the farm with family, fresh maple syrup, and Jackson’s Sugarbush! The winter’sbeen good to us here and we’d like to share the fruits of the season with you. At thefarm, you can take a ride in the one horse open sleigh, eat pancakes to your heart’scontent in the chalet or celebrate the holiday season with your folks by booking thelodge for Christmas gatherings, complete with a tasting of our famous ice wine. It’s aseasy as dialing 555-5555 to make reservations, but hurry because dates are going fast! Jackson’s Sugarbush, it just wouldn’t be winter without us!

Jackson’s SugarbushIndustry & Agriculture

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Families, Grandparents, couples starting traditions

Farmer, business owner

Jovial, down to earth, warm hearted

Outdoorsy, acoustic, Christmas like music

Suggest Sound Effects Sleigh bells, horse trotting, clinking of glasses

Commercial Scripts for Radio & Television Ads

Want to know where the bakers of the best Independence Day pies get their filling?They wouldn’t give away their secret, but heck, we would! Everyone down from thesenate to the streets goes to Uncle Sam’s Pick Your Own, a farm owned by generationsof McCaskill’s, specializing in berries that make pies go red, white and blue! All theother farms are green with envy, so you’ll know where to turn on Interstate 42 just northof Bakersville. Look for the giant American flag made of fruit! That’s Uncle Sam’s PickYour Own, open all summer long!

Uncle Sam’s Pick Your OwnIndustry & Agriculture

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Families, US patriots, elected officials

Spokesperson

Rural, cheery, humorous, perhaps a southern accent

Banjo, fiddle music, American Bluegrass style

Suggest Sound Effects Yee-haw! Clapping to a beat, sound of car pulling over

Commercial Scripts for Radio & Television Ads

It’s finally here! The Cat’s Meow Tour has purred it’s way up to Marsha’s Cove. We’vegot Abyssinians, British Shorthairs, Burmese, Chantilly kittens, Cornish Rexes, somesplendid Egyptian Maus, Japanese Bobtails, Maine Coon Cats and many more! Did Imention our Russian Blues, Persians, Ragdolls and Pixie-Bobs? You won’t want tomiss this fine array of felines. Here’s your personal invitation to join us at BloomersFairgrounds for an all-day event, from eight to six on Saturday November 12th. TheCat’s Meow Tour, at Bloomers Fairgrounds, for one day only. Meoooowwww!

Cat ShowLive Events

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Women, young girls, mothers with children

Announcer

Cute, youthful, inspired, soft sell, upper class

Swing music

Suggest Sound Effects Cats meowing, purring, pitter patter of paws across the floor

Commercial Scripts for Radio & Television Ads

The rhythmic beating of the drums, the cheerful tinkling of rain sticks, and the mouthwatering aroma of chimichangas… yes, its Fiesta time again in Lincoln Park! Bring thekids, your in-laws, your neighbor, and even their dog to join in the fun at this flavorfuland exotic celebration of Central, South American, and African culture. Taste food fromkitchens around the world and dance to sultry sambas with performers in traditionaldress. It doesn’t get any better than this! Join the Fiesta this long weekend at LincolnPark. Hope to see you there!

La Fiesta del SolLive Events

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Families with young children, grandparents, singles

Announcer

Spicy, feisty, passionate, family fun sound

Latin American music (think trumpets, claves, drums, etc.), African music (very percussive, drums with several different pitches, flutes, etc.)

Suggest Sound EffectsA dog barking, walla (people talking in the background), the sound of food cooking on a grill, whistles

Commercial Scripts for Radio & Television Ads

Getting married this year? Organizing a corporate function that needs all the trimmings? Sophie’s Elegant Events is your premiere event coordinating and conciergefirm. We coordinate and cater events of all sizes, specializing in theme weddings andreceptions. Don’t wait until the Spring to give us a call. We want to make sure thatyour event goes off without a hitch, and that means planning ahead NOW! Call us at555-1290 to make your dreams come true.

Sophie’s Elegant EventsLive Events

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Brides getting married within the coming year

Wedding planner, consultant

Sister to sister conversation, intimate, almost giddy

Recognizable wedding music piece

Suggest Sound Effects Bells, squeaky kiss, champagne cork popping

Commercial Scripts for Radio & Television Ads

All dressed up with nowhere to go? Think again! The Firemen’s Annual ChristmasGala is just around the corner. Early bird tickets are selling fast for this Black Tie eventso make sure that you take down this phone number in order to secure your table!Ready? Dial 555-7812 to reserve your table now. Visa and Mastercard accepted. Alimited number of tickets will be available at the door, so order in advance to secureyour table and save!

Firemen’s Christmas GalaLive Events

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Parents / Grandparents with young children, dancers

Theatre Representatives, Storyteller

Cultured, rich, knowledgeable, warm

Tchaikovsky’s Nutcracker Suite, any movement

Suggest Sound Effects Music should be sufficient if from the Nutcracker Suite

Commercial Scripts for Radio & Television Ads

Does your business need to rank higher in the search engines? Do you want everything your company touches to turn to gold? If you answered ‘yes’ to either of thosequestions, you and your business need to get your act together at O’Brien’s MarketingConference! Attend keynote speeches made by marketing gurus, participate in workshops and learn more about your target market and how you can get their attention inour high tech world. This two-day event is only $300 and your meals throughout theday are included. Whoever said that there’s no such thing as a free lunch? Spaces arelimited! Go online now to www.website.com to reserve your seat or call toll-free to register.

O’Brien’s Marketing ConferenceMedia & Communcations

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

Business owners, marketing departments

Sales guy, promoter, marketer

Gen X, aggressive, eager

Hip, energetic, acoustic

Suggest Sound Effects Walla, typing on a keyboard

Commercial Scripts for Radio & Television Ads

Ever heard of a podcast? People listen to them, they subscribe to them, and they lovethem... as a business, doesn’t that sound like something that you’d like to be a part of?Well, you can when you hire the podcast pros at Podcast Princess Productions. Imagine... You’ll have a team of creative and technical people at your disposal and a killerpodcast to spread the word about your business. Getting old biz into new media is notfor the faint of heart, but it can happen with the help of Podcast Princess Productions.Get a free estimate by emailing [emailprotected] or call 555-5555 today.

Podcast Princess ProductionsMedia & Communcations

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Businesses, organizations, institutions

Podcaster

Buoyant, fresh, inviting, sounds like a radio personality

Urban, funky, jive

Suggest Sound Effects Voice-over, podcast intros

Commercial Scripts for Radio & Television Ads

Getting that promotion at work must feel good. Why not celebrate moving up by moving to Summerset Hills? The neighborhoods of Summerset Hills are now entering intotheir third phase of building! Choose from dozens of single-family homes on pieshaped lots tucked away on Lilies Fair Court, perfect for young families and parentswho want a safe and secluded street on which to raise their kids. With homes sellingquickly, you’d better act now so that you can move into your dream home before thefirst snowfall! Open houses are being held every Saturday and Sunday from 12 until 4.To learn more about the Summerset community, visit our website online or call 555-3125. Summerset Hills: move in today and stay for a lifetime.

New HomesReal Estate

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Young families, established homeowners that want to move up

Neighborly, genuine sales representative

Jovial, permanent smile, more than happy to please

Synthesized suburbia! Suave, moving up the ladder music

Suggest Sound Effects Bicycle bell, birds, hammering in a nail, chain saws

Commercial Scripts for Radio & Television Ads

Located in the gated community of Shavian Lake, this fantastic rental home is perfectfor nature lovers. Features include a natural gas fireplace, tiered floor design, and alovely all-season sun room, perfect for bird watchers or bookworms. With a coveredbalcony facing the lakefront, summer paddle boat rentals, and access to a year-roundnature trail, the Shavian Lake community is truly a community for all seasons (and youcan bring your pets too!). For more details, contact Hinterland Rentals at 555-3489. Inquire about this rental home’s short-term leasing program, starting at $1500 per month.

RentalsReal Estate

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Middle age, empty nesters, senior citizens

Trusted Nature Guide

Word painting, warmth, quality, exuding possibilities with your voice

Laid-back nature music

Suggest Sound Effects Loon, water birds, water burbling, birds warbling, water lapping up on the shore

Commercial Scripts for Radio & Television Ads

When you’re looking for a new home, why not seek the counsel of a friend who happens to know the housing market better than the back of her hand? Jeannie Jacobsencan answer all questions related to securing a mortgage and provide valuable information that is important to your family. Jeannie will provide you with a detailed summaryof area schools, nearby amenities, and homeowner testimonials live in your neighborhood of choice. Call Jeannie at 555-9875 to start looking for your new home. How’sthis weekend for you?

Real Estate Agent for BuyersReal Estate

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

First time home buyers, people looking to buy a home

Real Estate Agent

Authoritative, in demand, confident, expert, friendly

Relaxed

Suggest Sound Effects Heart beat, pouring a cup of tea

Commercial Scripts for Radio & Television Ads

The average person moves five times over their lifetime. If its moving time for you,Jeannie’s ready to help sell your home quickly and professionally! Jeannie’s 3 StepPromo Plan will get your home in front of the most qualified buyers by means of real estate magazines, online listing sites, and through print advertising in your local news paper. Call Jeannie at 555-5555 to get your house on the market to get your home featured on Jeannie’s website. Details about your home will be sent out to over one thousand interested buyers via email, but don’t delay - call Jeannie Jacobsen today.

Real Estate Agent for SellersReal Estate

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

People that want to sell their homes

Real Estate Agent

Reliable, trustworthy, genuine, competent, sales

Energetic, popular

Suggest Sound Effects Door bell, typing on a keyboard

Commercial Scripts for Radio & Television Ads

You’ve always wanted to retire in style. The residents of Green Gables RetirementCommunity enjoy 25% more life and easy living! There’s no need to cut the lawn,shovel the driveway, or climb unnecessary stairs - you’ll have more time, more energy,and more life! Those are just three great benefits of living at Green Gables. GreenGables, the world at your doorstep with all the amenities!

Green Gables Retirement CommunityReal Estate

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Senior citizens, persons with disabilities

Friendly Senior citizen

Uplifting, confidence, pure bliss, and some verbal elbow nudging

Smooth, keyboard music

Suggest Sound Effects Sigh, lawnmower, scrapping, footsteps

Commercial Scripts for Radio & Television Ads

Finally, the kids have moved out of the house and you’re ready to live in luxury! Youcan make changes in your lifestyle now that you’ve only dreamed of, including living inyour very own villa. Find all the comforts of home and more in a classic Italian settingat Rossini’s! Sign your lease with us in the next 3 weeks and receive a special housewarming gift… your very own crate of Soave from “I Dream of Vino”, an Andrea Bocellini CD, a splendid basket full of Vero Amore pasta, tantalizing tomato sauces from Lazio, and the finest olive oil in the world made in Florence. Sound good to you? Call us today to take a tour of our luxury villas at 555-7834 or visit our website online.

Rossini’s Luxury VillasReal Estate Commercial

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Empty nesters, refined couples, Italian aficionados

A friend referring the villa to another friend

Good knowledge of the Italian language, sophisticated, glowing, believable, rich

Italian music (classical or modern) accordion, opera

Suggest Sound Effects Pouring wine into a glass, cheering a toast, clapping

Commercial Scripts for Radio & Television Ads

Girls, I’m going to let you in on a little secret... It’s not what you wear, it’s how you wearit! That’s why shopping at Miranda’s Boutique on Fifth Avenue is so easy! They haveeverything, (yes, everything!) that you need to look and feel your very best at the office.Whether you’re a budding Jackie O or an established Audrey Hepburn, chic lives at Miranda’s and chic can come home with you. Just go to www.website.com to discover thisseasons selections.

Miranda’s BoutiqueRetail

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Female

:30

Business women

Friend, business associate

Sophisticated, alluring, classy, intimate, gossipy

Jazzy, rhythmic music

Suggest Sound Effects Trumpet

Commercial Scripts for Radio & Television Ads

Do you wake up every morning and show up looking like your mommy dressed you?You’re nearly a grown man! It’s not exactly the image you want to have, is it? Well,mom can scratch that chore off her list when you tell her that you’ll be buying your ownclothes from now on by yourself at Crawford’s Menswear. Crawford style is your style.Get outfitted by Crawford’s for almost any occasion including going to class, businesscasual for work interviews, and of course, clothes to hang out in with the guys. Readyto dress like a man? Hit Crawford’s on the corner of Third and Craig, and dress to impress.

Crawford’s MenswearRetail

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male

:30

College age, late teenage years

Cool friend, fashion conscious

Concerned, realistic, liberated

Alternative, contemporary rock, urban

Suggest Sound Effects Drums, bass guitar

Commercial Scripts for Radio & Television Ads

Has your hair lost its lustre? Missing it’s bounce? Need some Va-va-va-voom? Let metell you about this new shampoo I’ve been using called Delia’s Hair Care. It’s not likeyour ordinary, run of the mill, “I share this with my husband” shampoo - no, this onegoes beyond the call of duty to tame frizzies, banish split ends and most importantly, itgives you the confidence you need ( and a little bit of va-va-va-voooom! ). Why useyour old shampoo when you can experience the power and endurance of shampoo byDelia’s Hair Care? Call 555-5555 or visit www.website.com for your free sample today

Delia’s Hair Care ShampooRetail

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Women in their twenties and thirties

Youthful woman, mid twenties

Bubbly, confidence, energy, authoritative

Upbeat, Top 40

Suggest Sound Effects Hair dryer, lathering shampoo, shower sounds

Commercial Scripts for Radio & Television Ads

Ready for some fun in the sun? Not without our oversized beach towels! Scott’s SurfShop has everything to cover you at the beach, including swimming apparel, sun block,scuba gear, flip flops, and oversized beach towels made with shake-away technologythat makes sure you leave the beach at the beach. Before you drive to the cottage,stop by Scott’s Surf Shop to start your summer off right.

Scott’s Surf ShopRetail

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Teenagers and college students

Sales Representative

Dude, valley girl, exaggerated sound

Surfer music, upbeat, fun in the sun feel

Suggest Sound Effects Waves hitting the beach, wind flapping a towel

Commercial Scripts for Radio & Television Ads

Have you been looking for a place to call home? Need a place that makes you feelwelcome and valued? At Peaceful Dove Church, our community is waiting for peoplejust like you to find their way home. We invite you to visit during one of our three Sunday services to discover how Peaceful Dove Church can help you spread your wings inour friendly and tranquil worship environment. Visit Peaceful Dove Church this Sundayfor our nine o’clock, ten-thirty, or noon hour service, located at 344 Hummingbird Lanein Riverside Valley. Peaceful Dove Church, your spiritual home away from home.

Peaceful Dove ChurchReligion

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Former churchgoers, people that have recently moved

Representative of the church, churchgoer

Friendly, welcoming, gentle, serene

Classical, instrumental, soft

Suggest Sound Effects Birds chirping sweetly – minimal, not over the top

Commercial Scripts for Radio & Television Ads

(Inner monologue) Back to the old to do list again. Let’s see… Climb Mount Everest…done. Snorkeling with the dolphins off the coast of Australia? Done. Sky diving inBorneo… yup, that’s checked off too. Barreling over Niagara Falls (chuckle) – Nah, toorisky! How about discovering a Land of Lost Caverns in the highlands of Costa Rica?(Reading) Easily trek to view scenic wonders of beauty and mystery… ancient unexplored caverns await… (Said to another person) Hey Jeff / Alice, what do you think ofthis? (Announcer) Why just travel when you can ‘adventure’ travel? Call us today tobook your next out-of-this-world thrill seeker vacation.

Adventure TravelTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Young adults, risk takers, adventure travel buffs

Young adult planning their next vacation

Thoughtful, sense of humor, personality

Upbeat electronic music

Suggest Sound Effects Hiking sounds, water bubbling / splash, water dripping in a cave

Commercial Scripts for Radio & Television Ads

When you plan your honeymoon, don’t just book the first flight to Tahiti… surprise yourbeloved with an unforgettably romantic getaway to one of the great European capitalcities. Experience the finest that Paris, Rome, Madrid, and Athens have to offer…adorn your memories with haute cuisine, signature hotels, distinct cultures, and breathtaking wonders found only in continental Europe. Treat your New wife / husband to anOld World romance. Start your married life off right by honeymooning in style acrossthe pond and book your honeymoon with www.websitename.com.

HoneymoonersTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Newlyweds, engaged couples, second honeymoon / anniversary

Travel Guide

Matter of fact, luxurious, in awe, advisor

European, cultural

Suggest Sound Effects Fireworks, champagne cork popping, clinking of glasses, and walla

Commercial Scripts for Radio & Television Ads

Lazing around watching television, doing homework, painting the house… whatever(Sarcasm)! It’s Spring Break! Wouldn’t you rather be dodging moguls and coastingdown ski hills in Canada’s Great White North? We've teamed up with our snow-crazedsponsors to bring you the coolest winter holiday package EVER. Qualify to win one ofthree Great White North prize packs for you and 20 of your closest friends. Are youking or queen of the hill? Find out this Spring Break! Enter the Great White North contest online, or call us toll-free.

Note: This script was written for students who have holidays from school in March. March inCanada, the Northern US or Europe is cold and often has snow. This holiday can also referred to as “March Break”.

Skiing Spring Break for StudentsTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Teens, college students planning a spring vacation

College student in Canada or other winter locale

Tantalizing, energized, hyped, direct

Popular, Top 40

Suggest Sound Effects Skiing sound effects, hot chocolate being poured into a mug, ski lift

Commercial Scripts for Radio & Television Ads

Looking for a reason to go to Holland in 2006? What better reason to go than to celebrate the 400th anniversary of Rembrandt’s birth? As Holland’s greatest 17th-centurypainter, it is only fitting to dedicate the entire year to the Dutch Master of shadows andlight. Throughout 2006, spectacular exhibitions and events will be staged in various cities in Holland. Experience Rembrandt’s Leiden, The Hague and Amsterdam… JoinHolland in a toast to Rembrandt’s 400th birthday! Book your flight now to enjoy Holland’s tulips, canals, and windmills at a discounted rate. See you soon / Gelukkige verjaardag (Dutch happy birthday – optional)

Festive TravelTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Rembrandt lovers, Dutch émigrés, art lovers

Cultured Ambassador

Slight Dutch accent, happy, proud, knowledge of Dutch language an asset

Dutch: energizing, pianos, harps, woodwinds, bass guitars and close-harmony vocal groups, spontaneity, earthy

Suggest Sound Effects Canal sounds (water), clog dancing (wooden shoes)

Commercial Scripts for Radio & Television Ads

Business travel at the speed of your fax machine... is that even possible?! Zip aroundthe country in your own personal jet, complete with a licensed pilot and hors d’oeuvresto keep you on top of your game. Get from point A to point B within minutes! Visit ourwebsite online to find out more about how you can beat the traffic, on land or in the air.Need to book that flight right now? Give us a call at 555-6482. Show up in style (andon time). Start flying to your meetings today!

Business TravelTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Business people with high demands

Sales Representative

High-tech savvy, sales pitch, confident, hint of excitement

Suave with a dash of danger

Suggest Sound Effects Fax machine dial, air plane taking off, clinking of glasses

Commercial Scripts for Radio & Television Ads

Looking for an experience to last a lifetime? What could be better than a pilgrimage toSalzburg, Prague, Vienna, and Budapest? Celebrate mass daily with a Catholic priestand visit religious sites such as the Nonnberg Convent of Benedictine nuns, the 13thcentury Cathedral of St. Matthew, and of course, the Church of St. Stephen, Hungary’spatron saint. Don’t forget the Church of Our Lady Victorious and the renowned statueof the Infant Jesus of Prague! For more information about this pilgrimage and othersoffered by our company, visit us online at www.website.com or call 555-5555.

PilgrimagesTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Religious, Catholic pilgrims

Travel Guide

Authoritative, engaging, reverent, pleasing to the ear

Liturgical, Eastern European music

Suggest Sound Effects Bells tolling, the word “Amen” being spoken, a train going down the track, plainchant

Commercial Scripts for Radio & Television Ads

Itching to go on a vacation but don’t have time to plan your getaway? We’ve solvedthat problem for you, and then some! Visit www.website.com to take full advantage ofour complimentary travelogues and destination guides. After all, half the battle is knowing where to go! Book discounted airfares, hotels, and your rental car all on our website, www.website.com. Website.com... Simple, inexpensive, and fast... Shouldn’t everything in life be like this?

Online Travel WebsiteTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Young adults, families, web savvy decision makers

Announcer

Sympathetic, easy going, inviting

Upbeat, adult contemporary

Suggest Sound Effects The roar of a plane taking off, typing on keyboard

Commercial Scripts for Radio & Television Ads

Welcome to the first episode of the Amazing Travel Podcast, brought to you by RavingGlobetrotters. In this episode, we’ll travel to New Zealand, chat it up with some locals,and meet some members of New Zealand’s indigenous people, the Maori, and we’lleven go on an audio tour of the picturesque landscapes where the epic Lord of theRings trilogy was filmed. New Zealand is clean, green, and the undisputed crown jewelof the Southern Hemisphere. Now that we’ve outlined the show, let’s get started!

Travel Podcast PromoTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Travel fans, world travelers

Podcast Host

Exciting, generous, intelligent, great stage presence

Orchestral, smooth, gentle, emulate the scenery

Suggest Sound Effects Walla, sheep bleating, epic musical snippet

Commercial Scripts for Radio & Television Ads

Has another New Years Eve crept up on you without renting a limo from Enchanted Limos? Well, if it has, you’re in luck! Enchanted Limos just added eight new carriages toour fleet of limousines with seating for up to 20 in each. If you’re headed uptown,downtown, or out of town, Enchanted Limos is your chariot to usher in the New Year instyle. Visit our website at www.website.com for booking information or give us a call at555-5555. Make this New Years one you’ll never forget by renting a limo from Enchanted Limos in Hyde Park.

Enchanted LimosTravel Industry

Item Description

Gender

Length

Target Demographic

Character / Narrator

Vocal Direction

Suggested Music

Male or Female

:30

Couples, young men, college students

Salesperson

Hip, Gen X, DJ

Hip Hop, Urban, Pop, Dance music

Suggest Sound Effects Car horn, cheering, car doors opening / closing

Commercial Scripts for Radio & Television Ads

Author of Voice Acting For Dummies (Wiley Publishing, 2013), The Podcasting Ebook: Your Complete Guide to Podcasting (2005), and The Definitive Guide To Voice-Over Success (2005), Stephanie Ciccarelli has extensive knowledge and expertise with regard to professional voice talent development and career enhancement.

Stephanie is the Co-Founder and Chief Brand Officer at Voices.com.

Please send your comments, feedback and reviews to [emailprotected]

About The Author

Stephanie Ciccarelli

Commercial Scripts for Radio & Television Ads

FAQs

How to write an advertisem*nt for radio? ›

How to Write a Radio Advertisem*nt Script

Identify Your Audience.
Keep it Short and Simple.
Start with a Strong Hook.
Focus on Benefits.
Use Emotion.
Use Humor (If Appropriate)
Include a Call to Action.
Edit and Revise.

More items...

Apr 7, 2023

What is a commercial script called? ›

TV commercial scripts are written in a two-column format known as an audio/visual (or AV) script. As opposed to screenplays, where the format is best achieved with dedicated software, TV commercial scripts are easy to create in an ordinary word processing program.

Find Out More ›

How do I get a TV show script? ›

If browsing is more your style, these are the best sites for finding scripts online:

BBC SCRIPT LIBRARY. ...
THE DAILY SCRIPT. ...
DEADLINE – READ THE SCREENPLAY. ...
DREW'S SCRIPT-O-RAMA. ...
SCRIPT READER PRO – 50 BEST SCREENPLAYS TO READ IN EVERY GENRE. ...
GO INTO THE STORY. ...
SCREENPLAYS FOR YOU. ...
THE SCRIPT LAB: SCREENPLAY LIBRARY.

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Learn More ›

Are TV scripts copyrighted? ›

Although all original works, including scripts, immediately and automatically attain common law copyright status as soon as they are in writing, registering your copyright provides significant benefits.

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How to make radio scripts? ›

The number one rule when it comes to preparing a radio script is to write as if you're talking! Don't make your script too formal as it may sound forced or unnatural when you're broadcasting live on air. Try and make it as casual as possible, as if you were chatting with a group of friends!

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How to make a radio infomercial? ›

To write a radio ad, you need 3 basic elements: a hook, a reel (product value/benefit), and a CTA (call to action). Like fishing, a hook grabs the hearers' attention away from their current activity. Since people generally listen to the radio while gardening, driving, or waiting in line somewhere, like a doctor's room.

Tell Me More ›

How do you get a commercial on the radio? ›

Here's how it works:

You identify radio stations to advertise on and contact them for airtime.
The radio station shares the available ad formats and time slots.
You book your radio spots, sign a contract, and submit your ad.
The radio station broadcasts your commercial to its listeners.

Nov 13, 2023

How to write a 30 second script? ›

Writing for a 30-second ad

A good rule of thumb is that the average person speaks about two to three words per second. This means your final 30-second script should be around 75 words (give or take). If you use a lot of long words, it might need to be shorter!

Know More ›

How much do radio commercials pay? ›

What are Top 10 Highest Paying Cities for Radio Advertising Sales Jobs

City	Annual Salary	Hourly Wage
Santa Cruz, CA	$72,593	$34.90
Sunnyvale, CA	$71,553	$34.40
Livermore, CA	$71,515	$34.38
Arlington, VA	$71,076	$34.17

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Get More Info Here ›

How can I advertise on the radio for free? ›

Luckily, there are plenty of ways to get free radio advertising that don't involve buying airtime. Strategies like crafting intriguing press releases, sending out brand-name giveaway memorabilia, and sponsoring local events are all ways that brands can score valuable radio mentions for free.

Learn More ›

How do you write a television script? ›

How do you write a TV script that is original and creative?

Know your genre and format.
Develop your premise and logline. Be the first to add your personal experience.
Create your characters and outline. ...
Write your dialogue and action. ...
Revise and polish your script. ...
Here's what else to consider.

May 31, 2023

Discover More ›

How do you write a TV news script example? ›

A typical TV news script follows this format: lead, bridge, body, and tag. The lead is the first sentence or two that summarizes the main point and hook of the story; it should answer basic questions such as who, what, when, where, and why. The bridge is a brief transition from the lead to the body of the story.

How many words is a 30 second commercial script? ›

Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover. For a medium-pace voiceover, allow up to 75 words. With hard-sell voiceovers, up to 85 words will comfortably fit.

Commercial Scripts for Radio & Television Ads · 07 © 2003-2019 Voices.com Inc. All Rights Reserved. 1-888-359-3472 support@voices.com Looking for a new set of wheels but have to - [PDF Document] (2024)

FAQs

How to write an advertisem*nt for radio? ›

How do you write a television script? ›